24 July 2013 - Mumbai – Translating the consumers' aspirations into reality, Toshiba introduces new
trend-setting designs and styles in its new 2013 range of laptops. Inspired by the specific characteristics
of each consumer segment, the new range of Toshiba laptops enhances the performance features inside
the laptops along with the new design aesthetics creating stylish looks; thus creating a whole new range
which is – AWESOME INSIDE OUT. The new range of laptops amalgamates high performance with
refined designs, subtle textures and a choice of colours in High Gloss Luxury Finish that simply exudes
elegance across the entire PC line-up.
Unveiling the new 2013 range, Mr. Sanjay Warke, Country Head, Toshiba India – DS Division said,
"Toshiba is known for meaningful innovations and making products with impeccable quality and
exceptional performance. We identified the inclination of evolving Indian consumers towards elegant
designs that match individual lifestyles and crafted products that create a perfect symphony in design
aesthetics and functionality. Our new range captures that spirit in its purest form; and proves that
compact dimensions and functionality can be blended skilfully with dynamic design. With the slew of
these new launches, we will pull all stops to cover every need gap in the laptop market."
On this momentous occasion, Mr. Sivakumar N., Vice President – Sales & Marketing (PC Business) – DS
Division, Toshiba India Pvt. Ltd. said, "Striking designs, impressive product features, outstanding value
and a focus on computing performance add up to a mobile computing experience second to none. We
are continuing to push the envelope on innovation to give our customers faster, more powerful and
smarter laptops. With thinner and lighter profile and high-quality durable design, the new range is a
testimony to Toshiba's engineering achievement and expert craftsmanship, which has resulted in a
thought-through innovation that exceeds expectations."
The new 2013 range of Toshiba laptops incorporates the new unified design & high quality finish
philosophy, to create distinctive styles that are in harmony with functional elegance and purity. By using
premium textures and materials, combined with meticulous attention to detail, Toshiba has created the
new 2013 range of laptops that surprise and inspire a desire to touch.
The launch of four new laptop ranges, include the introduction of the two new platforms – Satellite P
Series, featuring high quality smart silver finish and harman/kardon® speakers which makes it look
polished and sound charming; and the Satellite S Series which packs the looks and delivers the punch
with its unmatched technology wrapped in a metallic build. In addition, Toshiba also reveals its new
Satellite L and Satellite C Series of mid-range and entry level laptops, designed around today's youth
that pack stylish looks and offers high performance within reach. Each range includes sleek and slim
designs and a variety of screen sizes – and with touchscreens available in the Satellite C Series for the
first time, Toshiba introduces advanced touch control options to its Satellite computing range.
Satellite P series: looks polished and sounds charming
Featuring High Quality Smart Silver finish and harman/kardon® speakers, the new Satellite P series
offers two stylish notebooks, elegantly designed in a premium brushed Metallic Smart Silver finish with
chrome accents on the lid. At thinner than 24mm, the Satellite P50 series adorns a slim profile. Users
can choose between Intel® Core™ i3-3227U 1.9 GHz Processor with 3MB Cache, priced at Rs. 39,831/-
and Intel® Core™ i5-3337U 1.8GHz Processor with Turbo Boost technology up to 2.7 GHz (3MB Cache),
priced at Rs.47,117/-. The Satellite P50 series comes equipped with 4GB DDR3 1600MHz RAM
(expandable up to 16GB), a 750GB SATA HDD with 3D Motion Sensor protection and host of connectivity
options including 2 x USB 3.0 (1 port supports USB sleep-n-charge), 2 x USB2.0 and HDMI port.
The two harman/kardon® speakers embedded in a dedicated metal-mesh speaker grill placed above the
frameless tile keyboard along with built-in Slim 8X DVD super multi drive and a 39.6 cm (15.6 inch) HD
clear SuperView LED backlit display, with an aspect ratio of 16:9, make the Satellite P50 series ideal for
working on documents, watching movies, and even enjoying some serious gaming.
Making a brand new style statement and setting a new trend for the upwardly mobile consumers who
live the digital lifestyle, the new Satellite P Series represents precision engineering and premium design
that will also increase the style quotient of the fashion conscious consumers.
Satellite S Series – packs the looks and delivers the punch
With the unmatched technology wrapped in a metallic build, the Satellite S Series offers a new stylish
laptop in Toshiba's consumer range, offering a combination of exceptional performance and a premium,
slim-line design. Available in 39.6cm (15.6 inch) HD clear SuperView LED backlit display and 16:9 aspect
ratios, the Satellite S Series features an eye-catching brushed metallic Ice silver finish. At thinner than
24mm, the Satellite S series adorns a sleek look, making it perfect for travel when a more powerful
device is required.
The S series is optimised for entertainment, and features a bright high definition screen for exceptional
clarity and detail. The Onkyo® speakers utilise DTS Sound™ audio enhancement technology to deliver an
immersive audio experience – getting the most out of music, movie soundtracks or dialogue from video
content. Catering for a host of multimedia requirements, the Satellite S Series is available with a built-in
slim 8X DVD optical drive
Powered by Intel® Core™ i5-3337U 1.8 GHz processor with Turbo Boost technology up to 2.7 GHz (3MB
Cache), and Integrated Intel® HD Graphics, the Satellite S Series is capable of running most demanding
applications, multimedia editing software or even high definition games with ease. The Satellite S50 will
be priced at Rs. 37,961/- in India.
Satellite L Series – entertainment designed to suit today's youth
Built with high gloss luxury finish and powerful Onkyo® speakers, Toshiba's new Satellite L Series laptops
offer exceptional performance and stunning new designs to match a range of needs. Available in 35.4cm
(14 inch) size, the consumers can choose between the brushed silky blue colour that features Intel®
Core™ i5-3337U Processor 1.8 GHz with Turbo Boost technology up to 2.7 GHz (3MB Cache), or the
luxury white pearl with stripes, which is powered by Intel® Core™ i3-3227U Processor (1.9 GHz, 3MB
Cache). Each model is capable of running power-hungry applications or multi-tasking.
With HD clear SuperView LED backlit display, 4GB DDR3 RAM (expandable up to 16GB), a 750GB SATA
drive, in-built slim 8X DVD optical drive along with Integrated Intel® HD Graphics, DTS® Sound™ and
built-in Onkyo® speakers, the L series allows everyday users to efficiently and effectively perform their
daily computing tasks while providing them the power for enjoying high quality multimedia and for
Featuring a slim profile at 24 mm, the Satellite L series weighs the lightest in the new range at less than
2kgs and is priced at Rs. 38,706/- and Rs. 47,909/-.
Satellite C Series – high performance within reach
With stylish looks and sturdier designs, the Satellite C Series offers the users a superb suite of features,
including the option to choose a laptop with touchscreen with 10-finger support, anti-finger print
coating; choice of colours like premium glossy black, shining silver and luxury white pearl; and dedicated
graphics, while remaining incredible value for money – the perfect solution for consumers looking for
reliable, everyday computing.
The large 39.6cm (15.6 inch) screen size, a slimmer design that incorporates smooth rounded edges, an
elegant tile keyboard and a multi-touch touchpad, the Satellite C Series also inherits the same premium
styling from the more advanced models.
The entire new range of laptops comes with one year onsite warranty and 1-year carry-in International
Limited Warranty. With Toshiba laptops, comes the assurance of cutting edge Japanese technology
which is a result of innumerable quality tests. The company has expanded its network of service centres
to 96 cities across India with a total of 128 service centres, supported by the dedicated call centre which
is operational on all 7 days between 8:00am to 10:00pm. Toshiba call centre is reachable at 1800-200-
8674/ 1800-11-8674. Toshiba India also provides On Site Warranty for laptops in 372 cities across India.
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About Toshiba India Pvt. Ltd.
Toshiba India Private Limited is a 100% subsidiary of Toshiba Corporation Japan. Toshiba is a worldleading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical
products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses:
digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices,
including semiconductors, storage products and materials; industrial and social infrastructure systems,
including power generation systems, smart community solutions, medical systems and escalators &
elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of
more than 590 consolidated companies, with 206,000 employee’s worldwide and annual sales
surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
The business operations of Toshiba India Private Limited in India encompass the following business
- PC Business (Laptops)
- LCD LED TVs Business
- Home Appliances Business (refrigerators, washing machine etc.)
- Thermal & Hydro Power Plant Systems Engineering Business
- Semiconductor Business
- Multi-Functional Peripherals / Devices (copy/print/fax/scan etc.) Business
- Transmission Distribution & Industrial Systems (including railway systems / equipment) Business
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